ANALYSIS OF THE EMOTIONAL STATE OF BLOOD DONORS AND DEVELOPMENT OF RECOMMENDATIONS FOR ITS CORRECTION IN THE CONTEXT OF THE WAR IN UKRAINE

Abstract

The article discusses the problem of psychological support for blood donors in the context of the war in Ukraine. Donation in times of crisis is a manifestation of social responsibility, empathy, and civic solidarity. The aim of the study is to examine the psychological factors that influence the emotional sphere of donors and to develop corrective measures. Psychodiagnostic methods were used to assess well-being, activity, mood, and situational anxiety. Positive dynamics in emotional state after donation were established, especially in regular donors, as well as the need for psychological support during the first procedure. Individual consultations confirmed the importance of preventing emotional burnout, which includes monitoring the condition, rotating participants, and recognizing their contribution. This approach not only preserves the emotional resources of donors but also increases their level of involvement, confidence, and psychological readiness for further participation in donor initiatives. A set of measures has been proposed: psychoeducation, individual and group support, self-regulation exercises that reduce anxiety and shape a positive experience of donation. Key factors affecting the emotional state of donors: motivation to help, social context, support, guilt, resilience, recognition, support, personal loss, level of resilience. The most significant factors are physical exhaustion, as a barrier to donation, and the psychological ability to transform loss into positive action. In wartime, motivation to donate is often linked to a desire to help the wounded, support the army, or demonstrate civic engagement. This creates a special emotional background that should be taken into account in further psychological work. The study is of practical importance for specialists in the fields of psychology, medicine, and social work.