SOCIO-PSYCHOLOGICAL FACTORS OF INFLUENCE OF ADVERTISING ON CONSUMERS

Abstract

The article is devoted to the theoretical analysis of the socio-psychological climate as a factor of increasing labor efficiency. To achieve this goal, the following research tasks were set: to analyze the degree of development, the conceptual and categorical apparatus of the problem; to identify the factors of the socio-psychological climate in the labor collective; to consider the role of the emotional and psychological state of the labor collective in the process of increasing labor efficiency. It was found that in the scientific literature, a number of concepts close in meaning are used to characterize relations in the labor collective: “psychological climate”, “moral and psychological climate”, “psychological atmosphere”, etc. Although their semantic content has certain nuances, in the context of organizational psychology they serve as integrative categories that reflect the quality of interpersonal relationships in the group and their impact on the effectiveness of joint activities. Existing scientific positions on the content of the concept of “socio-psychological climate” are analyzed. It is argued that the socio-psychological climate of the enterprise is a complex phenomenon that determines the effectiveness of collective activity and the individual level of psychological comfort of employees. The nature of the socio-psychological climate is determined by the organizational culture, values, and rules of interaction in the team. It is determined that the nature of interpersonal interactions and the socio-psychological climate in the work team as a whole are influenced by the individual characteristics of employees, including the level of adaptability, emotional stability, tolerance, and communicative competencies. It is substantiated that “labor efficiency” is a multidimensional phenomenon that cannot be reduced only to economic indicators of productivity or costs. This concept integrates economic, organizational, and socio-psychological components that interact in the dynamic environment of modern society. It is shown that the socio-psychological climate is a system of emotional and psychological states of the team that reflect the nature of the relationships between its members in the process of joint activity and communication. The psychological state of the team is formed under the influence of various factors. Among the most important factors of the socio-psychological climate are: types of behavior of employees in conflict situations, the attitude of each member of the organization to his team as a whole and relationships between specific people.