FEATURES AND FACTORS OF MANIPULATIVE PSYCHOLOGICAL INFLUENCE IN INTERPERSONAL INTERACTION

Abstract

The article provides a comprehensive theoretical analysis of manipulative psychological influence as a specific type of socio-psychological interaction that is implemented in the conditions of the modern information space. It is substantiated that manipulative influence functions both in the plane of interpersonal communication and in the context of mass information processes, gaining particular intensity in the digitalized environment and social networks. The leading mechanisms for the implementation of manipulative influence are revealed, among which emotional activation, cognitive simplification, selective presentation of information and the use of socio-psychological effects (social proof, authority, imitation) are of particular importance. It is shown that manipulative influence transforms the nature of interpersonal relationships, contributing to a decrease in their openness, authenticity and trust, as well as the formation of an instrumental attitude towards the other as a means of achieving one's own goals. The main socio-psychological factors of manipulative influence are identified, among which the leading place is occupied by individual-psychological characteristics of the personality (level of critical thinking, self-awareness, suggestibility, psychological stability), emotional determinants, as well as social and information and communication conditions. It is shown that manipulative influence has pronounced destructive consequences at the individual, interpersonal and social levels, in particular, it leads to deformation of the value-semantic sphere of the personality, reduction of psychological autonomy, violation of trust in relationships and the spread of destructive models of behavior.