ASSERTIVENESS AS A PERSONAL RESOURCE AND FACTOR IN THE FORMATION OF ENTREPRENEURIAL COMPETENCE OF A PSYCHOLOGIST-CONSULTANT

Abstract

The article examines assertiveness as a significant psychological factor in the formation of entrepreneurial competence of a psychologist-consultant in the context of the transformation of the psychological services market. The relevance of scientific research on the role of assertiveness in the development of professional autonomy, entrepreneurial thinking and competitiveness of specialists in the socionomic sphere has been substantiated. Based on theoretical analysis, the structure of entrepreneurial competence has been determined, which includes cognitive, motivational-value, operational-behavioral and personal components. The role of assertiveness in the formation of each structural component of entrepreneurial competence has been revealed. The psychological mechanisms of entrepreneurial competence formation have been analyzed, among which self-awareness, achievement motivation, self-regulation, social learning and the development of entrepreneurial thinking have been identified. According to the results of the empirical study, it has been established that assertiveness is a basic resource of the professional activity of a psychologist-consultant, which manifests itself in the ability to defend a professional position, communicate constructively, confidently promote one's own services and build effective business interaction. It has been revealed that a low level of assertiveness leads to difficulties in determining the cost of services, self-presentation, conducting negotiations and dependence on external evaluations, which limits the entrepreneurial activity of a specialist. A direct relationship has been established between the level of assertiveness and the ability to form a client base, public activity and readiness for professional collaborations. It has been determined that the most effective forms of developing assertiveness and entrepreneurial competence are trainings, coaching, mentoring and supervisory programs. It has been proven that assertiveness acts as a strategic psychological resource for the formation of entrepreneurial competence, ensuring professional confidence, autonomy and the ability for effective self-realization of a psychologist-consultant in the psychological services market.